A nonprofit, independent news source to inform, inspire, educate and connect the St. Louis Jewish community.

St. Louis Jewish Light

A nonprofit, independent news source to inform, inspire, educate and connect the St. Louis Jewish community.

St. Louis Jewish Light

A nonprofit, independent news source to inform, inspire, educate and connect the St. Louis Jewish community.

St. Louis Jewish Light

A still image from one of the controversial TV
advertisements.

Israel intended no offense with ad campaign in U.S.

By Danny Danon, JTA, JERUSALEM December 14, 2011

The State of Israel has always prided itself on being not only a home to its native citizens but a haven for Jews from across the globe. For years the Ministry of Immigration Absorption has successfully focused on attracting Jews from around the world...

American Jews complain about Israeli ads aimed at expats

Ad campaign flare-up obscures bigger challenge: Luring home Israeli expats

By Uriel Heilman, JTA, NEW YORK December 7, 2011

A few different sparks led to last week's flare-up over a two-month-old Israeli ad campaign to lure home expatriates in the United States. An ad suggesting that a child of Israelis living in America would mistake Chanukah for Christmas. The claim by an...

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A nonprofit, independent news source to inform, inspire, educate and connect the St. Louis Jewish community.