A nonprofit, independent news source to inform, inspire, educate and connect the St. Louis Jewish community.

St. Louis Jewish Light

A nonprofit, independent news source to inform, inspire, educate and connect the St. Louis Jewish community.

St. Louis Jewish Light

A nonprofit, independent news source to inform, inspire, educate and connect the St. Louis Jewish community.

St. Louis Jewish Light

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Remembering ‘Les Enfants,’ but who are these adorable child models?

I’ve developed a keen interest in the vintage advertisements preserved within the archives of the Jewish Light. Recently, I stumbled upon a captivating photo in the March 6, 1989 edition, showcasing an ad for “Les Enfants,” a store formerly located in Frontenac Plaza.

 

Intrigued by this glimpse into the past, I embarked on a quest to uncover more about the store’s history. I unearthed a wealth of information, including the origin story of Les Enfants, as detailed in the March 9, 1988 issue.

This particular edition featured a special section titled “First Look at Spring,” sponsored by Plaza Frontenac. Within its pages lay not only regular advertisements but also advertorials—paid content providing insights into the store’s inception and offerings.

Could you assist in identifying the three models depicted in the photo above? Additionally, any information regarding the store’s opening and closing would be greatly appreciated. Please direct any insights or details to Jordan Palmer at [email protected].

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About the Contributor
Jordan Palmer, Chief Digital Content Officer
Jordan worked at KSDK from 1995 to 2020. Jordan is a three-time Emmy award winner who produced every kind of show from news to specials during his tenure, creating Show Me St. Louis, The Cardinal Nation Show. He started ksdk.com in 2001 and won three Edward R. Murrow Awards for journalistic and website excellence in 2010, 2014 and 2020. Jordan has been married for 25 years and is the father of two college students. He is an avid biker, snowboarder, and beer lover. He created the blog drink314.com, focusing on the St. Louis beer community in 2015. Jordan has an incredible and vast knowledge of useless information and is the grandson of a Cleveland bootlegger.