For many families in our community, Hanukkah can bring both hope and financial pressure, which is why Jewish Federation of St. Louis Women’s Philanthropy Hanukkah Hugs program remains one of the most meaningful efforts of the season. In partnership with Jewish Family Services, Hanukkah Hugs returns this year with a redesigned, family-centered approach focused on dignity, simplicity and giving kids a holiday they can genuinely look forward to.
A model shaped by families
This year’s shift came after listening closely to the parents and caseworkers who rely on the program. Instead of hosting the traditional pop-up “store,” organizers moved to a more personal system where children could request specific gifts.
“We are trying a more client centered approach where the kids provided specific requests for items they wanted this Hanukkah,” said Sabrina Gornish, associate director of Women’s Philanthropy.
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That change also explains why the wish lists looks a little different than in past years. As she put it, “The items on our wish lists are all specific requests, which is why some may seem a little unusual.”
Every gift request listed is chosen by the child who will open it and is not something selected for them.
Flexibility for families
Parents, too, were given choices for how they receive their gifts.
“Families also had the choice to pick up gifts from their chosen location or have them delivered to their residences by volunteers,” Gornish said. “We are also providing menorahs and candles for every family who requested one.”
The Amazon wish list as well as the Walmart wish list continue to be updated as new needs come in, giving donors a clear picture of how their support directly reaches kids.
“Your generosity ensures each child gets what they have been wishing for,” Gornish said.
Why this program matters
At its heart, the Women’s Philanthropy Hanukkah Hugs program is about making the holiday brighter for families who could use the help. The new approach is aimed at respecting parents’ time and centers directly on their kids’ choices.
