Tamar Sher coming home to become sports reporter for KMOV


Jordan Palmer, Chief Digital Content Officer

Tamar Sher has landed her dream job of becoming a sports reporter in her hometown of St. Louis.

“Growing up in St. Louis, I lived and breathed Cardinals and Blues. Every sport I fell in love with started in St. Louis,” said Sher, who is joining the sports department at KMOV (Channel 4) this week and will make her debut on Wednesday.

“I wanted to go to all the events, and now to be home and bring stories to my family, my friends and the city I love, is a dream come true,” she continued, adding that she will be making her first appearance during our NCAA Tournament special at 6:30 p.m.

Sher will share sports reporting duties with Bryan Kennedy and will also work with Doug Vaughn, who she grew up watching and now can be heard from 7-10 a.m. daily on “The Morning After” on 105.7 HD2.


“I grew up watching Doug and Maurice Drummond and now I’m working with them. I can’t wait to become a part of the sports scene in this town,” said Sher.

The move back home to St. Louis comes less than two years after Sher became the new sports director at 14 News (WFIE) in Evansville, Ind. There she covered Evansville, Owensboro, and 21 surrounding counties in Indiana, Kentucky and Illinois, and helped create the station’s award-winning high school sports coverage.

“I think that going somewhere where I didn’t know anyone was a good move for me.,” said Sher, a 2017 graduate of Clayton High School and University of Indiana grad. “It forced me to build my own community and it was helpful that the Evansville community was so welcoming. That experience taught me so many things that helped bring me home and to KMOV.”

Living her dream

Working in the sports field has been a lifelong goal for Sher. As a student at Clayton, she became the yearbook editor-in-chief, and took advanced English courses. This influenced Sher to study journalism.

“Since high school, I have wanted to be a journalist,” said Sher. “But it wasn’t until I entered Indiana that I found my passion for sports television broadcasting. As soon as I stepped into the Media School at IU, I immediately got involved in the sports media extracurriculars.”

Sher started as a beat reporter for IU student television station and a sideline reporter for Big Ten Network Student U and eventually became the first woman to join the Hoosier Network — a student-driven sports website. She soon found her passion in sports storytelling.

Another notable accomplishment was her internship in the WISH-TV sports department in Indianapolis during the NCAA tournament hosted entirely in Indy. There she was able to cover the Pacers, Colts, Indy Car, IU, Purdue and Butler universities and high school sports.

“My inspiration for getting into sports journalism was to get the opportunity to tell others’ stories and make a difference. In my career, I hope to make an impact on people’s lives with the stories I tell,” said Sher.