The active ingredient is a native Indian natural botanical, gymnema (Gymnema sylvestre), known in traditional medicine as the “sugar destroyer” due to its ability to block the tongue’s taste receptors for sweetness and slow intestinal absorption of sugars.
In an independent consumer study of 80 participants, more than 80% reported cutting down on their intake of sweets by chewing Sweet Victory at least three times a day, either after meals, between meals, or whenever experiencing a sugar craving. Nine out of 10 participants reported measurable weight loss during the two-week trial.
“A significant decrease in the consumption of sweets was observed from the fourth day until the end of the experiment compared to the first days, suggesting an enduring effect,” said cofounder and psychologist Gitit Lahav.
8. Fruitlift from Gat Foods, a natural liquid composed of 90% fruit components, replaces table sugar fully or partially in breakfast cereals. Most breakfast cereals contain 15% to 40% refined sugar.
Fruitlift can be added to flour mixtures of puffed cereals in a variety of mild fruity flavors or sprayed onto finished cereal. Each formulation can be designed according to the manufacturer’s needs.
Fruitlift was conceived for Gat Foods by Practical Innovation, an Israeli company that finds new growth engines for traditional industries, in this case fruit-based beverage and food solutions.