Marc Schreiber to become new president of St. Louis Sports Commission

Jordan Palmer, Chief Digital Content Officer
Published August 7, 2022

St. Louis Sports Commission President Frank Viverito announced on Wednesday he will retire from his position at the end of the year after more than 27 years on the job. Marc Schreiber, current Vice President of Marketing & Development will become the organization’s third president on Jan. 1.

“I’m very grateful for the opportunity to follow Frank in leading the Sports Commission as its next president,” Schreiber said. “Frank, along with our staff, board, and all our supporters, have built an immensely effective and respected organization, and I’m excited to build on that success to grow the Sports Commission’s impact on St. Louis. In the years ahead, I want the Sports Commission to be at the forefront of inspiring and strengthening our region.”

Over a 27-year period, Viverito led the charge to bring major sporting events to St. Louis. During that time, he helped bring countless NCAA championships, Figure Skating championships, Olympic trials, All-Star Games and the annual Missouri Valley Conference Men’s Basketball tournament. All of those events brought tens of millions of dollars into the local economy. Viverito will continue at the organization in a senior advisory role.

Marc Schreiber

Like many St. Louis kids, Schreiber, 47, grew up listening to sportscasters like Jack Buck and Bob Costas on the radio. The idea of working in the sports industry became his life direction.

“In 1995, I got an internship with the Sports Commission helping out in public relations,” said Schreiber, a member of Congregation Shaare Emeth. “I was asked to interview the new president for the organization’s newsletter, and that was when I first met Frank. After graduating from Northwestern in 1997, I was working on a high school sports show for WGN in Chicago. During the summer we went on hiatus, so I reached out to Frank to see if the Sports Commission needed any help for a few months, and I was brought on for a second internship.”

Schreiber made an impression. He was hired fulltime to manage the Sports Commission’s public and media relations.

And he never left. Six years later, he became the organization’s vice president.

It should also be noted that Schreiber was highly instrumental in creating the Musial Awards. Named for Baseball Hall of Famer Stan Musial, the Musial Awards celebrate those who embody extraordinary sportsmanship. The show is hosted annually by KSDK news anchor Mike Bush, who has worked with Schreiber since the Awards began.

“I feel very lucky that I get to work so closely with Marc on the Musial Awards. He works so hard and handles everything with such care that I always know that every year is going to be special. There are few people I admire and respect more than Marc,” said Bush.

Schreiber’s work behind the scenes is a major reason why the Musial Awards grew from a local event into a full-fledged nationally televised one. His work to share and celebrate the great instances of sportsmanship and humankind is why in 2018 he was inducted into the St. Louis Jewish Sports Hall of Fame. No sport is listed on his plaque. Instead, his induction was for sportsmanship.