Beth David Synagogue in West Hartford wanted to make a promotional video. But its rabbi is such a drama queen.

Eagle-eyed viewers will note not only that Rabbi Adler awakens at 6:13 in the morning (very cute), but also that Beth David goes by its acronym BDS – talk about good promotion!

SPONSORED TRIBUTES: Click here to read appreciations of U.S. Sen. Frank Lautenberg. 

Ben Harris is JTA’s news editor. In his seven years with JTA, he has reported from more than 15 countries. His writing has appeared in the Wall Street Journal, the Boston Globe, New York magazine, among other publications.