(JTA) — A French detergent maker has decided to change the name of a product called “Cyclone B” following complaints that it is offensive to Holocaust victims.

“We are aware of the issue and are working to address it,” a spokesperson for the firm IPC-Sa from Best in northwestern France told JTA Monday.

She was referring to complaints that the product’s name was too reminiscent of the “Zyklon B” poison that the Nazis used to murder hundreds of thousands of Jews in gas chambers during the Holocaust.

“It is horribly ignorant at best and a Guinness world record in evil cynicism if it turns out that the company knew of the horrible use that the Nazis made of the poison,” said Rabbi Menachem Margolin, director of the European Jewish Association, a Brussels-based lobby group promoting Jewish religious interests.

He added company officials told him the company was unaware of the name’s Holocaust-related connotation.