Sarah Glasser opened YENology, a retail boutique in Frontenac selling high-end smoking accessories and luxury goods for those seeking peace and wellbeing. Wanting to change the stigma surrounding cannabis, she designed her store to be the antithesis to the common smoke shop.
Glasser wants shoppers to be able to ask questions and not feel uncomfortable if they’ve never used something before and leave the shop as more educated cannabis consumers. She is co-president and co-founder of We Are JAINE, a cannabis business organization for women in the cannabis industry that focuses on helping women advance through fellowship and mentoring. Glasser is a member of Congregation Shaare Emeth.