Jewish Light announces new additions to staff

Julie Schack

The St. Louis Jewish Light is pleased to announce several additions to its staff.

Julie Schack joins the Light as its new Sales Director, and oversees advertising in the publication’s print and electronic editions.

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Schack brings a wealth of sales experience to the Jewish Light. A native St. Louisan, Schack graduated from Parkway Central High School and received her bachelor of science degree in telecommunications with a concentration in advertising from Indiana University- Bloomington. 

Schack’s career in advertising began as a media buyer/planner with Leo Burnett Advertising in Chicago working on the Procter and Gamble account, followed by a shift to broadcast advertising sales, selling TV advertising for Petry Television, a national firm in New York and later for Blair Television in Chicago. In 2005, Schack moved to Milwaukee, Wisc., where she sold radio advertising for Milwaukee Radio Alliance’s WLDB-FM, an adult contemporary music station.

In 2009 Schack launched After5 Advertising, an advertising firm specializing in automotive, home improvement and retail-driven business.

In related news,  Alana Shapiro has been named an advertising account executive. A native of Canada, Shapiro moved to Saint Louis in the summer of 1997.   Shapiro has worked as an account executive at the Ladue News. Shapiro has a bachelor of science degree in occupational therapy and is a graduate of the University of Toronto Department of Rehabilitation Medicine. 

In addition, Debra Gershenson and Helen Neuman join the Light as Administrative Assistants.

Gershenson is a native of Kansas City and has lived in St. Louis for 30 years. She is a graduate of the University of Missouri-Columbia’s School of Education and has enjoyed tutoring middle school and high school students part-time. Over the past couple of decades, she has worked primarily for insurance companies and financial firms in an administrative/service capacity.

Neuman is a native of St. Louis who also attended the University of Missouri-Columbia. Neuman has previously worked for large manufacturing and financial companies. 

“We are pleased to have such experienced sales leadership with Julie. Her strengths across the full breadth of advertising sectors represent a major resource for the Light,” said Publisher/CEO Larry Levin.

“We also are gratified to welcome Debbie, Helen and Alana, who bring significant administrative and sales experience to the Light.”

In other Light personnel news, Gary Goldman will become Director of Marketing, with responsibility for the Light’s subscription, event and promotional programs.