The ancient world of wine in Israel, widely regarded as one of the oldest wine-producing regions, has historically symbolized peace and goodwill. However, the sudden attack by Hamas terrorists on Oct. 7 has disrupted the tranquility of this age-old industry.
In the wake of these horrific atrocities, the Israeli Wine Producers Association (IWPA) has launched the “Sip For Solidarity” campaign.
“The ask is for people to purchase a bottle of Israeli wine,” said Joshua Greenstein, vice president of the IWPA. “Not only will your purchase assist the wineries in overcoming their challenges, but we’re also committed to donating 10% of every case shipped from November 1, 2023 to December 31, 2023, to Israeli relief efforts.”
“Sip For Solidarity” is based on every individual bottle sold. IWPA will campaign in all 50 states and work with distributors in all of these markets. Wines from 35 Israeli wineries are included in the program.
War and Wine
The war with Hamas has taken an immediate toll on wine production, particularly in terms of picking, sorting, and winemaking activities. Grape harvesting had just begun shortly before the attacks, forcing winemakers to carry out the crucial processes under the threat of attack and bombardment. Add to that, that many winery staffs are depleted after so many employees have been called up to defend the nation.
“Winemaking follows its own schedule, unlike other industries that can pause production or operate with limited staff,” said Greenstein. “Grapes ripen on their own schedule, and the winemaking process is highly hands-on. Without adequate staff, many wineries are now on the brink of a crisis.”
Furthermore, the atmosphere in Israel is far from celebratory, and wine, usually associated with joyous occasions, has become less appealing during these trying times. Greenstein added, “This crisis impacts not only this year’s sales but also the vintages currently in production, which won’t be available for sale for years to come.”
As Israel’s winemakers navigate these troubled waters, they hope that the international community will come together in the name of solidarity and good wine to support a tradition that has persevered through the ages.
