It’s here.

The St. Louis Jewish Light’s inaugural Primetime Expo takes place this Sunday, Oct. 30 from 11 a.m. to 3 p.m. at the Jewish Community Center Staenberg Family Complex in Creve Coeur.

By attending Primetime Expo, baby boomers, their parents and senior adults can gather information and interact with resources that can improve their quality of life for the next 30 years. More than 50 companies and organizations will exhibit products and services that serve these markets.

Baby boomers, senior adults, families and the general public are invited to this free event featuring exhibits with experts on everything from health, fitness, fashion and beauty to Alzheimer’s screenings to residential living options for seniors, home health care, legal issues and more. Additional exhibits focus on retail businesses, financial planning and investments, long term care and insurance, home modification and improvements, recreational activities, social services, charitable organizations and dining.

While gathering information on vital issues, attendees can enjoy free refreshments courtesy of area restaurants and food providers.

Most importantly, Primetime Expo will offer participants the rare opportunity to attend any of eight seminars where they can learn directly from leading area experts on such topics as health and wellness, parental care, services available to assist senior adults and families, elder law, financial planning, retirement benefits, social aspects of aging and investment strategies for baby boomers. While admission to the seminars is free, seating is limited and pre-registration is advised at www.stljewishlight.com/primetime.

Following is the seminar schedule:

11 a.m.

“Making Sense of Retirement”

Investment Strategies for Baby Boomers in a Changing Environment

“Understanding Stroke”

Learn How Innovative Care Can Lessen the Damage

Noon

“New Financial Products Including Reverse Mortgages”

What Questions Should You Ask of Your Financial Advisor

“Helping Your Parents Plan for Their Golden Years”

Exploring Legal Consideration Associated With Senior Adult Parents and Long-Term Care Insurance

1 p.m.

“Grandma Is Off Her Rocker”

Forget the Stereotypes About Senior Adults; It’s a New World

“Feeling Good About Aging”

Using Age as an Asset

2 p.m.

“Questions on Aging? Don’t Know Where to Turn?”

ElderLink of St. Louis Answers Your Top 10 Questions

“Navigating the Benefits Maze”

Q&A About Social Security, Medicate and Medicaid

Primetime Expo is produced by the St. Louis Jewish Light. 

Major Show Sponsors/Exhibitors are Barnes-Jewish Hospitals and Washington University Physicians, Edward Jones Investments, Gershman Mortgage, the Cedars at the JCA and ElderLink of St. Louis.

Platinum Level Sponsors/Exhibitors are BJC Home Care and M&I Bank. 

Gold Level Sponsors/Exhibitors are Ostrica LLC, Spectrum Planning Group, Brentmoor Retirement Center, J Berg & Associates/Richard Sher, Always Best Care, Costco Wholesalers, Genworth Financial and The Gatesworth Communities.

In addition to the sponsors the following companies will exhibit at the Expo: Holiday Heating & Cooling; Eternity Medical Spa; Clarkson Eyecare, Pathways for Aging; Homewatch Caregivers; Crawford Butz Insurance, Studio Michel Meron, Debra K. Schuster, PC; Senior Transition Services; Maureen Zeugin/Edward Jones Investments; St. Luke’s Hospice; Rochelle Freeman/New York Life; Henry Plumbing Supply; Missouri Karate; Alzheimer’s Association of St. Louis; Senior Advisory Alliance; StaffLink ; AW Healthcare; Wholesale Prescription Drugs; Hallmark of St. Louis/Innovative Senior Care; I-Tag; Kaballah Center; Smart Care Consultants; Liv Free; J Schneidegger Center for the Arts, Jewish Community Center Fitness/Adult Day Services/Nutrition; Straub’s Markets; Mayuri Indian Restaurant; ViSalus Sciences; Delmar Gardens; Seniors Home Care; LoRusso’s Cucina; Smart Care Consultants; Doctor’s Express; Southwestern Hearing Centers, Trader Joe’s. MacArthur’s Bakery, Brookings Park, AVCC and Home Care Assistance.