A darkly funny, Oscar-shortlisted short film about Holocaust memory and modern marketing is heading to ChaiFlicks, the Jewish themed streaming service. Starting June 12—Anne Frank’s birthday—viewers can stream “The Anne Frank Gift Shop,” a 15-minute satire from Reboot Studios that imagines a pitch meeting to rebrand the gift shop at the Anne Frank House. The film dives headfirst into questions about TikTok, influencers and whether there’s a wrong way to preserve history in a digital age.

Streaming debut lands on Anne Frank’s birthday

What happens when Gen Z marketing tactics collide with Holocaust memory? That’s the uncomfortable (and intentionally provocative) question at the heart of “The Anne Frank Gift Shop,” now making its exclusive streaming debut through a partnership between ChaiFlicks and Reboot Studios.

Directed by Mickey Rapkin—the author who inspired the popular “Pitch Perfect” film franchise—the film reimagines a strategy meeting inside the Anne Frank House. The task? Rebrand the gift shop. The pitch? TikTok collabs, true-crime podcasts, Instagram cats and one very stone-faced influencer.

“I had this emotional experience, this reverence,” Rapkin said of his visit to the real Anne Frank House. “Iʼm alone, quiet. I don’t want to make a sound. And then it’s like—exit through the gift shop. It’s jarring.”

A satire that leans into discomfort

And from that jarring moment came a biting satire that doesn’t hold back. Featuring Ari Graynor, Chris Perfetti, Jason Butler Harner, Kate Burton, Josh Meyers and Mary Beth Barone, the film leans hard into absurdity—but never lets you forget what’s at stake.

Neil Friedman, co-founder of ChaiFlicks, said the film’s layered approach is exactly the kind of storytelling the platform is built to share. “We loved the film from our first viewing and each subsequent viewing has only revealed more and more depth and charm to this pearl of a film,” he said.

Noam Dromi, the film’s producer and managing director of Reboot Studios, echoed that: “It’s a story that dares to ask difficult questions with honesty, wit and heart—and we hope it sparks conversation, especially with younger viewers who are navigating how to connect with history in an age of distraction.”

To help do that, Reboot created a companion guide for educators and discussion groups. The goal: take the film’s sharp satire and turn it into thoughtful conversation about Holocaust memory, branding and where those two sometimes collide.

Why this short film hits different right now

And if you’re wondering why this matters right now, consider this: According to a recent study by the Conference on Jewish Material Claims, two-thirds of young adults in the United States can’t identify that six million Jews were killed in the Holocaust—and 11% think Jews were responsible.

So yes, this is a comedy. But it’s also a wake-up call.