(JTA) — An Israeli technology firm started in Iceland what it says is the world’s first commercial food delivery route based entirely on unmanned aerial vehicles.

Flytrex, an Israel-based firm that was founded by Yariv Bash and Amit Regev, partnered in the Scandinavian country with the on-demand goods service AHA to provide the service in the capital of Reykjavík, the Icelandic firm announced on Tuesday.

In 2015, the city council of Reykjavík passed a motion endorsing a blanket boycott of Israel. Amid an outcry over the motion, its language was changed to indicate the boycott would apply only to products from Israeli settlements. It was the first European capital to pass a resolution supporting a boycott of Israel or of its settlements.

“We feel that the cooperation with Flytrex is going to put us as the forefront of the competition in terms of what we can offer to both our retailers and to our customers,” AHA CEO Maron Kristófersson said in a statement.

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His coastal city is subdivided by a large bay and several smaller rivers which make the transportation of goods both time-consuming and cumbersome. Several restaurants and supermarkets subscribe to the services of AHA, which according to CNBC is Iceland’s largest online marketplace.

Staff from the joint project of AHA and Flytrex load orders of up to a few kilograms into carrying boxes fitted into drones produced by the Chinese firm DJI. The drones used by AHA are  modified Matrice 600 models with six propellers.

The launch marks a feat for businesses and advocates of the unmanned delivery technology, CNBC reported. So far AHA has reported a 60-percent reduction in drone delivery costs versus land and sea alternatives. It also claims to have reduced transportation time by up to 20 minutes during peak hours.