What do you get when you mix two Jewish entrepreneurs, a love for local business and a pair of podcast hosts known for eating their way through St. Louis? The newest episode of “Jews in the Lou” dropped on June 1 and features Angela Sandler and Lisa Litvag—co-owners of Xplor Marketing and The Scout Guide St. Louis.

In a heartfelt and high-energy sit-down with hosts Ben Poremba and Alex Rich, the duo opens up about building a brand with soul, why storytelling sells and how Jewish values shape the way they uplift others in business and in life.

If you’ve seen a beautifully curated spread in The Scout Guide or encountered a local brand that just seems to get it, odds are good that Sandler and Litvag are behind the scenes. With their company Xplor Marketing, the duo has built a reputation for strategic storytelling and design that lifts up local businesses and brings visibility to women-owned ventures, creatives and entrepreneurs across the region.

And while their professional credentials are impressive, it’s the personal connection that steals the show.

Sandler and Litvag dive into how their shared values, Jewish heritage and community focus are more than just background noise—they’re the heartbeat of their business.

The conversation touches on leadership, mentorship and navigating the ups and downs of running not one but two thriving brands.

It’s a fun, motivating and insight-packed episode—one that will speak to anyone balancing career, community and purpose.

You can find the new video on Instagram and YouTube.