Photos: NCJWSTL’s Couturier event through the years as the 58th annual approaches

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Jordan Palmer, Chief Digital Content Officer

Growing up a Jewish boy in St. Louis, I had zero idea that every year since 1964, the National Council of Jewish Women St. Louis (NCJWSTL) held an annual event to raise funds to support women, children and families in our community. The event that I was unaware of all these years is the annual Couturier sale, of which this year marks the 58th anniversary.

In 1964, the first Couturier Sale was held in the living room of a member’s new home, and later at a vacant filling station as well as many other locations over the years. It was the idea of member Bede Wolff, who lent a dress to a friend and realized that many women would probably enjoy the chance to buy nice items from one another to help the NCJWSTL’s programs. The first sale brought in 16 people and raised $125, but it took on a life of its own after that. Over 50+ years, the Couturier Sale has raised millions of dollars.

Photos: Through the years

58 years means a lot of fashion trends. 58 years also means a lot of pictures taken during those years. I thought before we announce all the details for this year’s main event, we should take a trip back in time. Enjoy! 

NCJWSTL announces plans for 58th Annual Couturier Sale

Well known by local fashionistas for a selection of top-quality, discounted designer merchandise, this year’s Couturier event will be stocked with high-quality clothing and accessories from top fashion brands as well as unique home décor.

The Resale Shop, a charitable project of the National Council of Jewish Women St. Louis (NCJWSTL), raises funds to support women, children, and families in our community. This year marks the 81st anniversary of The Resale Shop and the 58th annual Couturier. Well known by local fashionistas for a selection of top-quality, discounted designer merchandise, this year’s Couturier event will be stocked with high-quality clothing and accessories from top fashion brands as well as unique home décor.

The event begins on Wednesday, Oct.19, with a VIP Preview Event, where purchasing a special VIP ticket in advance allows shoppers to shop all the unique designer items before anyone else. Later that day, at 4 p.m., VIP admission is $10 at the door. Couturier continues with no entry fee Thursday, Oct. 20 and Friday, Oct. 21. The event ends with a special, storewide sale on one-of-a-kind designer items on Saturday, Oct. 22. The 58th Annual Couturier is sponsored by Hindman Auctions & Appraisals.

Schedule of events:

October 19 | 1:00 PM CT – 4 p.m. | VIP Preview

October 19 | 4:00 PM CT – 8 p.m. | Preview Night

October 20 | 10 a.m. 6 p.m. | Open to the public

October 21 | 10 a.m.-6 p.m.| Open to the public

October 22 | 10 a.m.-5 p.m.| 25% off storewide

The Resale Shop’s proceeds help support the many programs and projects of NCJWSTL that improve the lives of women, children, and families in the St. Louis community. For more information, visit https://bit.ly/Couturier2022 or call Marketing Manager Yolonda Curtin at 314-993-5181.