Leo Burnett Chicago art director and former St. Louisan Naomi Frankel was part of the team that worked on Wingstop’s Chicken Sandwich Split ad campaign; encouraging consumers to break up with their other chicken sandwiches. The campaign helped Wingstop sell a million sandwiches in six days. The team won a Silver Addy (American Advertising Awards) and a Silver Effie that honors effectiveness in marketing and spotlighting ideas that work.