NEW YORK (JTA) — Samsung acquired the Israeli streaming media startup Boxee for $30 million.

The Israeli high-tech website TheMarker reported the acquisition by the Korean electronics giant on Wednesday. The report said Samsung will continue to employ Boxee’s 40 employees.

Boxee, based in Tel Aviv, offers a device that connects to televisions and allows streaming videos from the Internet and personal computers. It also offers media applications and social media connectivity.

Last month, it was reported that Boxee was seeking buyers or additional funding to the $30 million it has raised since its establishment in 2007.