Old Spice guy Isaiah Mustafa has taken his act to Israel… again.

Two months after sporting a suit and tie for a Maccabee beer ad, the actor has gone shirtless again for Old Spice with an ad called “Israeli men.”

The minimalist ad sports Mustafa posing in front of a shower donning a towel around the waist, peppering his homage to the Israeli manly-man, or “gever gever,”  with Hebrew slang.

“They eat manly food like shawarma, matbucha and gefilte fish,” he deadpans to the camera.

The ad borrows the look of Old Spice’s award-winning social media campaign from 2010, though without the campaign’s quintessential real-time element.

Still, the low tech version of the famous “The Man Your Man Could Smell Like” campaign is a safe play for Old Spice, adapting a fan favorite to the Israeli market.

Think Old Spice will teach Terry Crews how to say “odor blocker” in Hebrew?

SPONSORED TRIBUTES: Click here to read appreciations of U.S. Sen. Frank Lautenberg. 

Adam Soclof is JTA’s Associate Director of Outreach and Partnerships and coordinates presentations and advertising/marketing opportunities for the news agency. A digital archives enthusiast, Adam has authored more than 300 blog posts for The JTA Archive Blog and was responsible for its social media presence and weekly newsletter, This Week in Jewish History. Adam has presented at several conferences in the form of game shows, interactive social media campaigns and Powerpoint presentations. Follow him on Twitter: @hypersem