This is, of course, flagrantly transactional, and it’s a good look at how campaign professionals actually think about these things behind closed doors. It is also, as Vox’s Matthew Yglesias notes, how Jewish power translates into real-world terms, and the kind of dynamic that keeps Congress so overwhelmingly pro-Israel  – candidates need campaign cash, Jews are big givers and Jews (particularly big Jewish donors) care about Israel.

It’s also worth noting that, elsewhere, the memo refers to the Jewish community as “Primary Targets” for volunteers as well as fundraisers. This is, of course, another aspect of Jewish political power — Jews get involved, and therefore matter to campaigns, even though they only constitute about 1 percent of the state’s population.

Also keep in mind that the memo was written by hired consultants, not Nunn herself, so while the “Message: TBD” looks terrible, it’s probably actually a good sign that Nunn’s campaign finance consultant wasn’t also drafting her Israel policy.

One thing that Yglesias leaves out is that this is how it works on both sides of the aisle. Remember when the biggest names in Republican politics showed up for the Republican Jewish Coalition conference in Las Vegas and waxed poetic about Israel, Holocaust memorials and menorah lighting? Remember how Chris Christie personally apologized to Sheldon Adelson for referencing the “occupied territories?” That’s because Adelson and other attendees, like Mel Sembler and Sam Fox, present, as Nunn’s consultants might put it, “tremendous financial opportunity,” and “the level of support will be contingent upon … position.”

This dynamic also explains why another part of the campaign memo is potentially troublesome for Nunn. Under the section on “Candidate Research,” the memo refers to “Grants to problematic entities” by Points of Light, the charity that Nunn ran before her Senate campaign. The National Review identified on such “problematic entity” — Islamic Relief USA, the U.S. affiliate of an international group of entities that all operate under the umbrella of World Islamic Relief. Why is it problematic? Because Israel has banned World Islamic Relief from operating there on the grounds that WIR gives money to Hamas.

Nunn’s campaign has pushed back hard — Points of Light did not actually make any grants to Islamic Relief USA, merely acted as a validator encouraging others to give donations. Furthermore, Islamic Relief USA is fully independent of World Islamic Relief. As Slate’s Dave Weigel argues convincingly, it’s a fairly tenuous connection to get from Nunn to Hamas.

But, as the campaign memo makes clear, the important connection between Nunn and Hamas lies not through organizational entities but between the synapses of Jewish donors’ brains. If they do make that connection, then they may consider Nunn a “problematic entity,” and direct their cash accordingly.