It’s surely a sign of the times that when I saw the email today about Seattle-based Orthodox African-American rapper Nissim, my first response was — again?

We’ve had Y-Love and Shyne. But as they say, three makes a trend.

Here’s the video for his single “Live for Now.” I can’t claim to understand what’s going on in this video, or what everyone is running from (or to?). But it sure is catchy.

The full album can be streamed here.

Ben Harris is JTA’s news editor. In his seven years with JTA, he has reported from more than 15 countries. His writing has appeared in the Wall Street Journal, the Boston Globe, New York magazine, among other publications.