Lollapalooza music festival coming to Israel

(JTA) — Israel is set to become the third international location for the Lollapalooza music festival

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Lollapalooza Israel will take place in Tel Aviv’s Yarkon Park from August 20th through August 22nd, 2013, the music festival’s organizers announced over the weekend.

In a video published on the festival’s official website, Perry Farrell, creator of the music festival and Jane’s Addiction lead singer, explained his decision to bring the festival to Tel Aviv, saying that during a recent visit to Israel he saw an “international music community that listens to everything we all listen to, but the artists weren’t traveling there so it was an opportunity.”

Lollapalooza first launched in 1991 as a farewell tour for Jane’s Addiction, before settling down in Chicago’s Grant Park in 2005. In the last two years, the festival set up camp in Chicago as a weekend event, and is planning to continue having the Windy City as its U.S. home, in addition to its international expansion, so far in Chile and Brazil, and next year in Tel Aviv.

“Israel is an incredibly sophisticated music market,” Marc Geiger of Lollapalooza partner WME Entertainment said, reported The Rolling Stone. “Consumers have a voracious appetite for entertainment, yet there has never been a major music festival.  To me, this combination screams Lollapalooza.”

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