Israeli music education start-up raises $5 million in new funding

Marcy Oster

JERUSALEM (JTA) — An Israeli start-up company that creates music education technology has raised $5 million in new funding.

Tonara raised the funding from Baidu, the maker of China’s leading search engine, and Israel-based Carmel Ventures, a repeat investor.

The Israeli company offers two apps: Tonara, which listens and automatically flips sheet music pages during rehearsals and performances, and Wolfie, a teaching and evaluation tool for music instructors using an iPad. The company also has partnerships with music publishers.

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The company, under the guidance of Baidu, plans to launch Wolfie in China, according to TechCrunch, which also reported that Tonara has plans to unveil new products and services designed for music students and teachers in China.

Baidu’s senior director of corporate development, Peter Fang, also will join Tonara’s board, the Israeli business daily Globes reported.

“Tonara’s mission is to redefine the way music is taught, learned and practiced around the world by bringing music education into the digital age,” Tonara CEO Guy Bauman told Globes. “We are excited by Baidu’s endorsement of Tonara’s vision and potential. The new funding will enable us to scale and reach music students and teachers globally. “