Drop everything and go.

That’s the pitch made to travelers at New York’s John F. Kennedy Airport in a Heineken ad campaign, who were given the opportunity to press a button that would select a vacation destination — departing immediately.

As seen on the video posted to the Heineken YouTube page, the campaign was was so compelling that a Taglit-Birthright Israel group leader contemplated bailing on his bus and let the beer company choose a new destination.

Fortunately, we think, his female counterpart was a bit more level-headed in her approach.

Remember, kids: rule number one of Birthright’s alcohol policy: ”Drinking is not permitted on the flight to Israel.”

Adam Soclof is JTA’s Associate Director of Outreach and Partnerships and coordinates presentations and advertising/marketing opportunities for the news agency. A digital archives enthusiast, Adam has authored more than 300 blog posts for The JTA Archive Blog and was responsible for its social media presence and weekly newsletter, This Week in Jewish History. Adam has presented at several conferences in the form of game shows, interactive social media campaigns and Powerpoint presentations. Follow him on Twitter: @hypersem