Scarlett Johansson, fresh out of her SodaStream battles, declined to attend this year’s annual American Israel Political Affairs Committee policy conference. She’s in Paris, picking up an honorary Celeste award and promoting her latest releases, the New York Times reported.

She kept appearing at the conference though, after a fashion.

Johansson featured prominently in AIPAC’s showcase of Israel’s high-tech sector on Monday.

Her image — 10 times over — was flashed during a demonstration of the ElMindA, a hairnet-like device that scans a brain’s electronic activity. The company’s managing director, Ronen Gadot, tested the device on Winton Stewart, a linebacker at Alabama State University who is also AIPAC’s deputy director of campus outreach. (Football players are especially susceptible to concussions, which the device could help diagnose more accurately.)

The idea was that the device, by tracking how one’s brain registers an image, could then track one when it appeared in quick succession among other images. It is a more accurate measure, Gadot contended, than subjective memories. In other words, while one may remember detecting Johansson’s face five or six times, the device would be able to more accurately register exactly how many times your brain made the right call.

Stewart said he remembered eight out of the 10 viewings, and Gadot said the device recorded that many.

The demonstration starts at about 21 minutes:

At the conference closing, Prime Minister Benjamin Netanyahu brought Johansson up again, although perhaps in a weirder, less apposite way. He applauded her role in the SodaStream matter, when she rejected calls for her to boycott the product. But then he likens her to … a plantation owner? His second paragraph alludes, after all, to Scarlett O’Hara the Southern belle of “Gone with the Wind.”

Everyone should know what the letters B-D-S really stand for: bigotry, dishonesty and shame. And those who — those who oppose BDS, like Scarlett Johansson, they should be applauded.

Scarlett, I have one thing to say to you: Frankly, my dear, I DO give a damn. And I know all of you give a damn, as do decent people everywhere who reject hypocrisy and lies and cherish integrity and truth.

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Ron Kampeas is JTA’s Washington bureau chief, responsible for coordinating coverage in the U.S. capital and analyzing political developments that affect the Jewish world. He comes to JTA from The Associated Press, where he worked for more than a decade in its bureaus in Jerusalem, New York, London and, most recently, Washington. He has reported from Northern Ireland, Afghanistan, Bosnia and West Africa. While living in Israel, he also worked for the Jerusalem Post and several Jewish organizations.