Ad telling women they do not have to switch seats on Israel flights rejected for NJ airport

Marcy Oster

(JTA) – A billboard informing women on flights to Israel that they do not have to switch seats to accommodate haredi Orthodox Jewish passengers was rejected by the Port Authority of New York and New Jersey.

However, the Port Authority now says it is reviewing its ad guidelines, “making it likely that the seating ad will eventually appear at a local airport,” according to The New York Times, which reported Sunday on the rejection of the ad last month.

Sponsored by the Israel Religious Action Center, the public and legal advocacy arm of the Reform movement in Israel, the ad reads: “Ladies, please take your seat … and keep it.” It explains that requiring a person to switch seats because of gender is illegal and that flight attendants are not allowed to ask a passenger to switch seats to allow one-gender seating.

The center, known as the IRAC, planned to hang the billboard in the El Al airlines passenger waiting area at Newark Liberty International Airport in New Jersey.

Beth Shalom Cemetery ad

Guidelines for ads in airports, subways and bus stations include that they must be for a product or a service and cannot offer a religious or political message. Allowances are sometimes made for public service announcements, though that is left to the discretion of the Port Authority.

The IRAC has hired a civil rights lawyer to convince the Port Authority to allow the billboards to hang, and he has already provided some legal precedents in favor of it, according to the Times.

In one example of a haredi Orthodox man refusing to sit next to a woman, an 81-year-old Holocaust survivor last December was asked to move her seat on an El Al flight from Newark Liberty to Tel Aviv.

Let’s block ads! (Why?)