One doesn’t typically associate Manischewitz with edgy advertising, but it appears the kosher food company is using Thanksgivukkah as an opportunity to totally take their campaign to the next level.

In this Lonely Island-meets-“Eight Mile” clip, a giant turkey and a giant dreidel have a rap battle. Then they hug it out.

Take note, Sterling Cooper and Partners, this is good stuff.

Jana Banin is the blogger for 6 Degrees No Bacon.