Trivia tidbits from Jewish Light history: the 1960’s

1. The same month that Muhammad Ali knocked out Sonny Liston with his now infamous “phantom punch,” how much did kosher corned beef cost at Lazy Suzan on Delmar Boulevard, according to a May 12, 1965 ad in the Jewish Light? 

A. $1.09 a pound

B. $1.48 a pound

C. $1.98 a pound

D. $2.49 a pound



2. Though nostalgia can make us think fondly on the past, it can also make us forget the times that weren’t so good. The 1960s were a time when bigotry was at epidemic levels. Just weeks after President Lyndon Johnson signed the Voting Rights Act of 1965, what percentage of Americans did Gallup find willing to say they’d vote for a Jewish presidential candidate as reported in the pages of the Light? 

A.  43 percent

B.  55 percent

C.  68 percent

D.  80 percent


Alcatraz Island finally closed down as a prison, daytime soap “General Hospital” debuted on ABC and ZIP codes were first introduced in the United States. Closer to home, the St. Louis Jewish Light was running its very first color ad ever. What year was it?

A. 1963

B. 1964

C. 1965

D. 1966



1. $1.98 per pound. However, the establishment bragged it was the “best at any price.” Cole slaw, potato salad and spaghetti were all on sale for 39 cents a pint but the offer expired before month’s end.

2. Eighty percent, according to the Sept. 1 edition. That was up from 1958’s total of 62 percent. Democrats and Republicans were about equally likely to give the same response on the question though the least prejudice was found in on the West and East coasts.

3. It was 1963. The Dec. 11 edition featured an ad marking the 30th anniversary of Community Federal Savings.