Jewish Federations launch ‘What’s Your #ish?’ campaign

The Jewish Federation of St. Louis and Jewish Federations of North America (JFNA) have launched “What’s Your #ish?” This is an innovative online campaign that encourages young Jewish adults of all stripes to share what being Jewish means to them – their #ish – while raising awareness of the work of Jewish Federations.   

The project has been launched online with a series of promotional videos on YouTube, including one starring St. Louis comic Jewish duo, the Sklar Brothers.  What’s Your #ish is also integrating with social networking sites Facebook and Twitter – to generate conversation on – and traffic to – the campaign’s dedicated website,

On, the interactive nature and impact of the project comes to life. Readers are invited to post their ideas of what being Jewish means to them in three places – on the website, Facebook and Twitter – and to tag their #ish with the hash-tag symbol (#ish). By using this tag, individual entries will be aggregated, contributing to the ongoing conversation at  Guest celebrities will also be sharing what being Jewish means to them via videos throughout the campaign.

For every #ish response, JFNA will credit 25 cents to a $50,000 #ish fund for charity. The fund will cover core needs supported by the Jewish Federation Annual Campaign, including poverty, elder care, Jewish identity, Israel solidarity and more. While highlighting the fact that being Jewish means different things to different people, the website also helps participants learn what being Jewish means to the work of Jewish Federations. To that end, participants are being invited to vote on how they would allocate the #ish fund…and also have the option of letting their Federation decide the greatest needs.   

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