Jewish Federation names director of marketing

Rahna Barthelmess

Jewish Federation of St. Louis has named Rahna Barthelmess as its new Director of Marketing. “After an exhaustive search, I’m pleased to say Rahna has agreed to accept this position,” says Andrew Rehfeld, President and CEO. Barthelmess has been leading Federation’s branding efforts on a temporary basis for the past year.  

Rehfeld says that Federation conducted a thorough search to ensure that it found the best candidate for its long-term marketing activities, working with JFNA’s Mandel Center for Leadership.  “Our pool was strong, and we identified a few very well-qualified candidates, but we decided Federation’s long-term goals would best be served by the proven results Rahna already brought to the table,” says Rehfeld.

 Board Chair Bob Millstone says Barthelmess is a great choice for Federation. “Those of us who have worked with Rahna over the past year have witnessed her creativity and positive energy and appreciate her ‘yes-and’ attitude, which is critical to the work we do. We look forward to the continued contribution her talents bring to our efforts in building our thriving community.” 

Barthelmess says she is thrilled to join Federation in a full-time position and looks forward to continuing to use her branding and marketing skills to benefit Federation.  “Our team has some exciting things in the works that help communicate the activities of Federation,” she says, adding, “We can’t wait to roll them out.”