J Associates to hold ‘Toast of the Town’ at the Pageant

They’re setting the microphones and adjusting the spotlights at the Pageant, in anticipation of “Toast of the Town,” this year’s annual J Associates fundraiser to be held Saturday, April 21. It promises live entertainment from our own backyards and across the pond.

Presented in the style of “The Ed Sullivan Show” (and named after the show’s original title), “Toast of the Town” features some well-known St. Louisans and their lesser-known talents, as well as Grammy Award- nominees the Liverpool Legends, the national touring tribute to the Beatles.

The roster of St. Louis favorites includes: Beverly Brennan, Jack Buck’s daughter, singing some of her father’s Rat Pack favorites; father/daughter violin duo Mike and Hava Polinsky, and John Wallach, Bob Gerchen, Tom Townsend, Brian McCary and Bob Shuman—a doctor, two lawyers, an advertising executive and an engineer by day become a rockin’ band of bluesmen by night.

The roster of the Liverpool Legends, better known as “John,” “Paul,” “George” and “Ringo,” will transport the audience back to the Ed Sullivan Theater, circa 1964. Created by Louise Harrison, the late George Harrison’s sister, Liverpool Legends will perform songs that span the entire career of the Beatles.

“We’re looking forward to a sold-out Pageant and dancing the night away,” said Tracey Singer, event co-chair. “We’re bringing the British invasion to St. Louis—and for such a good cause.”

Proceeds from “Toast of the Town” are allocated to various departments at the Jewish Community Center, which are used for scholarships, equipment and program support. Touching all faiths, races and ages, from infants to the elderly, the J Associates raise funds for home delivered meals for homebound seniors, Theatre Unlimited for adults with special needs, and scholarships that allow children to attend the Early Childhood Center and summer camps. 

“Toast of the Town” is made possible by many sponsors, including the Chod Family Foundation and the Westin St. Louis and by the generosity of the local talent, all of whom have volunteered their time. 

Tickets are available at jccstl.org or by calling Kimmi Levinson at 314-442-3109. Adult tickets are $100; youth tickets (recommended ages 12-18) $36. Complimentary valet parking will be provided.