Amazon.com pulled a link that recommended users who purchase a Haggadah aimed at Orthodox Jews also purchase a “messianic Jewish ” one. The link was pulled Monday, following questions to the e-retailer posed by JTA.

Before the change, the Messianic Passover Haggadah was recommended for those visitors to the page where the Family Haggadah: Haggadah Shel Pesah produced by Artscroll is listed. A spokeswoman for Amazon.com explained that the recommendation was originally made because the same customers had bought those two books. Explained Rabbi Jerome Epstein, the executive vice president and CEO of the United Synagogue of Conservative Judaism, “Messianic Jews pretend to be Jews but their values, their practices, their ideology is anything but Jewish” because they believe in Jesus as the Messiah.