Sorry kosher sex fans, but the California rabbinical group that was set to certify Wet personal lubricants as kosher has yanked its hechsher.

We know this is hard to swallow, but here’s deliciously worded statement:

As reported in the media, the Rabbinical Council of California’s Kashrut Division was in the final stages of certifying  products produced by Trigg Laboratories.

Certification of non-edible items is common in the kosher industry, but the intended uses of these items as now revealed, was misunderstood.

The RCC has rescinded its certification with immediate effect, and deeply regrets the widespread consternation that this error caused.

Probably wisely, the RCC did not specify which “intended uses” of personal lubricant they object to, or what their earlier understanding was about the nature of this particular product. But the Atlantic does offer one clue:

Recall, also, that in 2011, Tel Aviv was named the world’s best gay city. And Wet happens to be a popular product in the gay community, having been ranked by various publications as some of the best, safest and most popular among gay men. Kosher certification could be a plus for gay Jewish men and perhaps foster brand loyalty among those who already use it.

Ben Harris is JTA’s news editor. In his seven years with JTA, he has reported from more than 15 countries. His writing has appeared in the Wall Street Journal, the Boston Globe, New York magazine, among other publications.