Bob Dylan music video is latest coup for Israeli digital ad whiz Vania Heymann

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The first official music video for Bob Dylan’s “Like a Rolling Stone” is making the rounds on the internet. And Dylan’s endorsement is only half the reason why.

The video, produced by media start-up Interlude, includes a novel interactive channel-tuning button, each channel mimicking a different cable channel or news program, featuring cameos by Drew Carey and a matzah-eating Danny Brown. The video was filmed under creative directorship of 27-year old Vania Heymann, an Israeli graduate of the Bezalel Arts school.

In just two years, Heymann’s video portfolio has grown from student film trailer about Yiddish-speaking hitman “Der Mentsh” to a digital shorts series on Eretz Nehederet (Israel’s Saturday Night Live), a Pepsi Max commercial and now a Bob Dylan music video — 48 years after the original release — with the artist’s blessing.

Seems as if Heymann isn’t pacing himself between achievements in digital advertising. As long as he doesn’t tire out, that could be a good development for digital media consumers and brands.

Adam Soclof is JTA’s Associate Director of Outreach and Partnerships and coordinates presentations and advertising/marketing opportunities for the news agency. A digital archives enthusiast, Adam has authored more than 300 blog posts for The JTA Archive Blog and was responsible for its social media presence and weekly newsletter, This Week in Jewish History. Adam has presented at several conferences in the form of game shows, interactive social media campaigns and Powerpoint presentations. Follow him on Twitter: @hypersem