A nonprofit, independent news source to inform, inspire, educate and connect the St. Louis Jewish community.

St. Louis Jewish Light

A nonprofit, independent news source to inform, inspire, educate and connect the St. Louis Jewish community.

St. Louis Jewish Light

A nonprofit, independent news source to inform, inspire, educate and connect the St. Louis Jewish community.

St. Louis Jewish Light

Israeli high-tech cocoa spread with 50% less sugar hits US shelves

DouxMatok launches hazelnut cocoa and dark cocoa salted caramel spreads made with tech that cuts down sugar content without compromising on taste.

Israeli+high-tech+cocoa+spread+with+50%25+less+sugar+hits+US+shelves

NAAMA BARAK , ISRAEL21C

Lovers of all things chocolate spread, this one is for you. Israeli food-tech startup DouxMatok recently launched a line of cocoa spreads in the United States based on its proprietary technology that cuts sugar content by 50 percent, making Sunday morning pancakes a far less sugary and guilt-ridden event.

DouxMatok, which was founded in 2014, has developed a product called Incredo sugar – 99.9% real cane sugar with a tiny grain of silica added to each crystal.

This combination boosts the sweet sensation on taste buds, enabling manufacturers to cut down on sugar without compromising on taste or texture, as is often the case with artificial or alternative sweeteners.

The company announced at the end of April the release of its Hazelnut Cocoa and Dark Cocoa Salted Caramel spreads, which are available on its website and at Pop Up Grocery, a pop-up grocery store specializing in innovative products.

The Incredo spreads, DouxMatok says, contain 48 percent less sugar than leading brands, as well as 30% of the recommended daily fiber intake in two tablespoons.

Prior to the launch of the spreads, DouxMatok focused on partnering with food service providers, bakeries and sweet snack manufacturers who incorporated its sugar into their products.

In March, Incredo Sugar won the FoodBev Media 2021 World Food Innovation Award for Best Ingredient Innovation.

In December 2020, it was among six Israeli products listed in TIME magazine’s “Best Inventions of 2020: 100 Innovations Changing How We Live.”

Navigate Left
  • Photo courtesy of Menucha Publishers

    Books

    Two recipes perfect for a Tu B’shvat Seder

  • Photo Courtesy of Beckie Jacobs.

    Jewish Food

    A bit of Jewish ice cream history to get you ready for “Ice Cream for Breakfast Day”

  • A Peeps Mobile at the Just Born candy factory in Bethlehem, Pennsylvania. (Andrew Silow-Carroll)

    Jewish Food

    Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98

  • Bennys Bagels launches via Instagram

    Bagels

    Benny’s Bagels launches via Instagram

  • St. Louis Bagel Renaissance continues with opening of Bagel Union

    Bagels

    St. Louis’ ‘Bagel Renaissance” continues with opening of Bagel Union

  • Make your own NY style bagels at home. Photos by Bill Motchan

    Bagels

    How to make New York style bagels in your St. Louis kitchen

  • From Left: Jill Rostine, pastry chef. Owner, Amanda Rainey. Sign makers from Heart & Bone Signs in Chicago.  Kelsey and Andrew McClellan.

    Bagels

    When this Missouri bagel shop went viral for its Talmud-inspired effort to feed the needy

  • A simple bagel recipe with an oh-so-good cheesy twist

    Bagels

    A simple bagel recipe with an “oh-so-good” cheesy twist

  • Photo: Courtesy Bridge Bakery.

    Bagels

    Bridge Bread Bakery is finding hope in the baking of bagels

  • How cream cheese tells the story of Jews in America

    Bagels

    How cream cheese tells the story of Jews in America

Navigate Right
Activate Search
A nonprofit, independent news source to inform, inspire, educate and connect the St. Louis Jewish community.